Strategic Sales Program

When there’s nothing in your pipeline, everything is an opportunity. We give you more freedom to say no when business doesn’t align with your growth goals.

If your new business challenges include a sparse sales pipeline, inconsistent outreach efforts, irregular follow-up and follow-through, or inadequate internal resources to scale, TDP’s Strategic Sales Program is your solution. 

Whether we’re your “virtual in-house” new business team or supplementing your agency’s internal new business efforts, TDP carves new pathways to growth.

Strategic Sales Program
Foundation
Agency Audit
Go-to-Market Strategy
Sales Outreach
IMPLEMENTATION
Reporting & Optimization
Lead Conversion
Customization
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01 Agency Audit
  • Comprehensive dive into all prospect-facing assets  
  • Review agency positioning and messaging
  • Review of strategic questionnaires from agency leadership
  • Assess the overall prospect experience (PX™) across the agency’s digital footprint
  • Align on program goals and benchmarks
02 Go-To-Market Strategy
  • Connect trends and pain points to agency solutions
  • Strategic alignment of agency and brands
  • Apply prospecting filters
  • Identify best initial target verticals and areas of opportunity (where agency has a “right to win”)
03 Sales Outreach
  • Target list development
  • Outreach messaging and supporting asset creation
  • Implement multichannel outreach strategies as a seamless extension of your team
  • Integration with PR practice (if applicable)
04 Reporting & Optimization
  • Biweekly update meetings
  • Campaign metrics
  • Campaign optimization
  • Identification of new verticals and targets
05 Lead Conversion
  • Establish strategic process and next steps for productive interactions
  • Five core workshops to support program success: 
    • Case Study Refinement
    • Improving the Prospect Experience™ (PX)
    • Agency Creds Deck Review
    • From Conversations to Close: Best Practices
    • New Business Meetings and Questioning Strategy
06 Customization

The program is customized to the unique values and circumstances of your agency.

Program Highlights:

  • Instead of hiring one more person to oversee, we provide a complete self-managed team of new business professionals.
  • Our agency audit reveals how prospects see your agency and identifies areas for improvement, providing a strong foundation for success. 
  • A strategic go-to-market plan helps you capitalize on your agency’s areas of strength.
  • We conduct individualized, one-to-one outreach, acting as a seamless extension of your agency. 
  • Biweekly meetings and an open line of communication keep us aligned on progress and opportunities. 
  • We’ll push conversations forward and be at your side every step of the way until closing, if needed.
  • We give your team a repeatable process that can be continued at the end of our engagement.
archer
“Mark Duval and TDP quickly earned the trust of our team and helped open the door to brands we were eager to connect with. They bolstered our outreach efforts through smart go-to-market strategies most agencies are not very good at doing for themselves. There are a number of new business consultants vying for the attention of agency leaders. You can count on the team at TDP to integrate into the culture of your organization and be an accountable partner in your growth efforts.”
Patrick Kiss, Partner, BSSP
archer
“New business is not to be taken lightly; it’s how agencies grow. As someone who’s worked with TDP as both client and consultant, I know they approach new business with the seriousness, discipline, and rigor required for success. Winning demands you think strategically about your agency brand and offering, know how to tell and tailor your story, and how to execute, identify, and engage with prospects. Mark and the TDP team help you get it right so you can win.”
Ed Cotton, Chief Strategy Officer, Ed Cotton Strategic Consulting
archer
“When we wanted to evolve our business and generate new opportunities, TDP showed us how to appeal to new decision-makers. From shifting how we talk about our work to understanding what metrics would resonate with our audience, TDP helped us present a compelling case to prospects.”
Sean Firko, VP Strategy, Praytell
archer
“TDP was a long-time partner of Saatchi & Saatchi New York. They were our new business partner for over six years, working closely with us to amplify reach and build on our internal successes. I found TDP's team to be highly effective.”
Christine Prins, Chief Marketing Officer, Saatchi & Saatchi NY (former)
archer
“When I was a partner at my previous agency, we engaged with TDP after a failed engagement with another new business agency. When we hired TDP, there was a much higher level of engagement with Ultra Creative. There were a lot of upfront meetings to ensure that TDP understood our agency, disciplines, team and work process. TDP is very professional and strategic in their targeting executions. I enjoyed working with them as one of my strategic partners to help further our new business efforts. ”
Ty Tonander, Chief Product Officer, SIF
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Custom new business solutions with proven results.

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