We’ve guided countless agencies through our Strategic Sales Program, providing them with the foundation they need to control their new business destinies. Now TDP is excited to offer more ways to help agencies meet their goals through our New Business Growth Programs. Each one sets you up to win — putting you in the driver’s seat, using internal resources to implement your agency’s new business outreach.
For agency leaders seeking to elevate their new business skills and approach by fine-tuning their offer, message, and sales ability. This program builds consistency, strategy, and tactics to amplify your agency’s reach and take opportunities from interest to close.
For agencies who want to gain insight into how they show up from a prospect’s perspective and tighten things up to attract and capture more opportunities. We’ll give you everything you need to go to market with a winnable strategy and a message that resonates.
For agencies who want to gain insight into how they show up from a prospect’s perspective and tighten things up to attract and capture more opportunities. We’ll give you everything you need to go to market with a winnable strategy and a message that resonates.
| Agency Audit | Premium | Plus | Essentials |
|---|---|---|---|
| Review website and key prospect-facing assets | X | ||
| Comprehensive dive into website and all prospect-facing assets | X | X | |
| Review agency positioning and messaging | X | X | X |
| Review strategic questionnaires from agency leadership | X | X | X |
| Assess the prospect experience across agency's digital footprint | X | X | |
| Includes presentation deck with high-level takeaways | X | X | X |
| Includes robust POV with actionable observations and recommendations | X | X | |
| Includes "Mini POV" with high-level observations | X |
| Go-To-Market Strategy | Premium | Plus | Essentials |
|---|---|---|---|
| Evaluate and provide guidance on current new business program (as appropriate) | X | ||
| Connect trends and pain points to agency solutions | X | X | |
| Apply prospect filters to strategically align agency with brands | X | X | X |
| Identify the best target verticals where your agency has a "right to win" | X | X | X |
| Includes presentation deck outlining GTM plan with clearly defined steps, assets, and messaging | X | X | X |
| Proactive Sales Program | Premium | Plus | Essentials |
|---|---|---|---|
| Evaluation of current tools to support program efforts | X | ||
| Outreach messaging and strategic guidance on case studies | X | ||
| Target list development (including personas, company profiles, identifying key decision-makers, and sourcing contacts) | X | X | X |
| Outreach messaging and supporting asset creation (copywriting support for case studies; strategic guidance on thought leadership and prospect-facing assets) | X | X | |
| Suggest multichannel outreach strategies to be implemented by your agency | X |
| Consulting | Premium | Plus | Essentials |
|---|---|---|---|
| A workshop with leadership team to ensure correct implementation of program | X | ||
| Consulting and workshops available as an add-on option | X | X | X |
Exclusively for smaller agencies (under 30 employees) seeking confirmation of their path to market and a quick route to implement a proactive, strategic sales program to generate revenue and growth.
Exclusively for smaller agencies (under 30 employees) seeking confirmation of their path to market and a quick route to implement a proactive, strategic sales program to generate revenue and growth.
| Agency Audit | Premium | Plus | Essentials |
|---|---|---|---|
| Review website and key prospect-facing assets | X | ||
| Comprehensive dive into website and all prospect-facing assets | X | X | |
| Review agency positioning and messaging | X | X | X |
| Review strategic questionnaires from agency leadership | X | X | X |
| Assess the prospect experience across agency's digital footprint | X | X | |
| Includes presentation deck with high-level takeaways | X | X | X |
| Includes robust POV with actionable observations and recommendations | X | X | |
| Includes "Mini POV" with high-level observations | X |
| Go-To-Market Strategy | Premium | Plus | Essentials |
|---|---|---|---|
| Evaluate and provide guidance on current new business program (as appropriate) | X | ||
| Connect trends and pain points to agency solutions | X | X | |
| Apply prospect filters to strategically align agency with brands | X | X | X |
| Identify the best target verticals where your agency has a "right to win" | X | X | X |
| Includes presentation deck outlining GTM plan with clearly defined steps, assets, and messaging | X | X | X |
| Proactive Sales Program | Premium | Plus | Essentials |
|---|---|---|---|
| Evaluation of current tools to support program efforts | X | ||
| Outreach messaging and strategic guidance on case studies | X | ||
| Target list development (including personas, company profiles, identifying key decision-makers, and sourcing contacts) | X | X | X |
| Outreach messaging and supporting asset creation (copywriting support for case studies; strategic guidance on thought leadership and prospect-facing assets) | X | X | |
| Suggest multichannel outreach strategies to be implemented by your agency | X |
| Consulting | Premium | Plus | Essentials |
|---|---|---|---|
| A workshop with leadership team to ensure correct implementation of program | X | ||
| Consulting and workshops available as an add-on option | X | X | X |