Explore our frequently asked questions to learn more about TDP.
TDP works with independent and holding company agencies to build new business with U.S.-based prospects. We’ve worked with countless agencies over the years, including: creative agencies, PR agencies, full-service agencies, traditional agencies, website design agencies, digital agencies, tech agencies, experiential agencies, and agencies that don’t call themselves agencies.
Typically, agencies participating in our Strategic Sales Program are mid to large with at least 30 employees. We also offer New Business Growth Programs, New Business Audits, workshops, consulting, and support for hiring new business directors to deliver right-fit solutions for all agencies. Learn more about our service offerings here.
Prospect Experience™ (PX) refers to how prospects experience your agency across all touchpoints, influencing their overall impression. TDP draws on UX, UI, content strategy and an expert understanding of what prospects look for to identify potential friction points.
Our team reviews your agency’s website, digital footprint, and prospect-facing assets to understand its PX. We center PX in our program because we know that poor PX will undermine our efforts to drive new business. We want to do everything we can to inspire confidence and keep prospective clients interested in learning more once we get them to your website.
We work across categories. We’ve done extensive research, made connections and closed business in CPG, alcohol, pharma, tech, healthcare, recreation, entertainment, sports, finance, manufacturing, retail, fashion, media, telecom, automotive, travel, restaurants, parent and baby brands, outdoor lifestyle, agriculture, associations, higher education, utilities, industrial supplies, alternative energy, biotech, and more.
The value we bring goes beyond revenue generation. Our agency partners also enjoy these benefits, among others:
Learn how to present the best version of their agency
Build a full and predictable pipeline of qualified prospects
Strengthen agency awareness and reputation
Drive long-term sustainable growth, not just short spikes
Gain the power to be more selective about clients
Diversify new business pathways, reducing pressure to pitch
Provide more structure and transparency around new business efforts
Improve strategic questioning ability
Sustain a repeatable, ongoing new business outreach program
TDP helps agencies who need to solve problems such as:
Improving how they present to prospects
Building awareness for vertical expertise, agency success, or repositioning
Amplifying or supplementing internal new business efforts
Improving qualification and opportunity vetting
Taking more opportunities from conversation to close
Better connecting solutions with pain points and breaking through
Building sales skills and strengthening questioning ability
Boosting accountability around prospect engagement, including follow-up and follow-through
Over-reliance on RFPs and inbound leads
Word-of-mouth and referrals no longer provide adequate opportunities
Understanding how to improve new business efforts
There is no set time for this; it varies from agency to agency and sometimes from opportunity to opportunity. Because our salesperson makes contact as the face of your agency, they participate in initial meetings and follow-up — we find this to be in the agency’s best interest. Beyond that, it is at the agency’s discretion. Usually, there is a point at which it becomes clear the salesperson is no longer needed to push things along. After that, we will still track the opportunity’s status but may no longer participate in calls.
At TDP, we are only as good as the agencies we represent. That means having a strong body of work, ability to demonstrate expertise, and a “right to win.”
Additionally, a partnership can only succeed if both partners come to the table and participate. For us, a great partner keeps the lines of communication open, responds timely to our requests, and is committed to our mutual success.
We’ve helped agencies amid website revisions, rebranding, repositioning and leadership changes. However, in some situations, an agency is not a good fit for our Strategic Sales Program.
New business is a long-tail process, not a quick fix. It’s important for our partners to have realistic expectations around agency sales cycles and the timeframe for growth in the current landscape. Accordingly, we ask that our partners respect the process and value of a proactive sales program and are willing to commit to our minimum 12-month engagement.
The most important thing to know about the New Business Growth programs is that the go-to-market strategy is implemented with your agency’s internal resources. Success requires a commitment to stick with outreach efforts and follow through with potential opportunities.
The Essentials tier of the New Business Growth Program is offered exclusively to the smallest agencies, with fewer than 30 employees. It’s specifically designed to make new business support accessible to upstart and challenger agencies, positioning them for growth.
The Premium and Plus tiers are very similar. Both give agency leaders valuable outside perspective on how their agency shows up for prospects and where their best opportunities are. Our team of new business experts set you up for success not only with warmer opportunities, but with cold opportunities where expectations are quite different.
To further customize your program, consulting and workshops are available as an add-on to any New Business Growth Program. These include our core workshops that address new business fundamentals and pre-defined or custom consulting topics. The result is a highly tailored solution to support your agency’s unique circumstances.