To generate new business, it’s essential to share content that informs prospects about what your agency does and sparks their curiosity to learn more. Strategic new business content provides information to prospects in a less sales-y way and creates opportunities for conversations. Without these assets, lead generation efforts are more challenging.
TDP’s team creates strategic new business content assets. We coordinate with your team to map a strategy and build content around your agency’s goals and expertise.
This program is anchored by a new business content audit. TDP will learn about your agency’s new business goals and processes while conducting a comprehensive, strategic review of your new business assets. Starting from this foundation, the content we create is deeply aligned with new business strategy.
There are three common scenarios where we are asked to support content creation for agencies:
Does one of these situations apply to your agency? The Duval Partnership can help you create high-quality content assets to complement your lead generation efforts and support your new business results.
Your program will be unique, and may emphasize certain outcomes over others. These may include:
Every new business content program is customized to the agency’s needs, so deliverables will vary. Here are some typical examples: