Strategic Sales Program
(Prospecting & Lead Generation)

TDP offers agency prospecting & lead generation through our strategic “end-to-end sales solution” to help agencies identify, engage, and win new business. We work closely with your team to develop a fully customized, strategic sales program that fits your agency’s needs.

First, we provide a comprehensive assessment of your agency’s positioning and new business assets from an outsider perspective. This audit serves as a foundation for your new business program.

Through this deep dive and conversations with your team, TDP develops an understanding of your agency’s universe: your new business history, sales process, current and past work, areas of expertise, and core competencies. We then help you identify the best opportunities and go-to-market strategies to win your next piece of business.

As your proactive new business team, we act as a seamless extension of your agency, cultivating relationships with brands that need your services. With a thorough understanding of your agency’s vision and expertise, we make it our mission to connect you with the right prospects to grow revenue.

Program Outcomes

Your program will be uniquely designed to meet your new business goals. Typical outcomes include:

  • Refined agency positioning and value proposition
  • Unite your team around a cohesive, consistent agency position, sales strategy, and goals
  • Optimize your internal new business resources for greater impact
  • Learn how to identify and pursue the best opportunities for your agency
  • Stop wasting time, money, and resources on accounts you’ll never close
  • Build awareness of your agency and its offerings
  • Generate new meetings and conversations with qualified leads
  • Learn what to do once you’re in the room, so opportunities aren’t wasted
  • Open new streams of revenue for your agency
  • Build long-term rapport with your prospects
  • Adopt powerful and repeatable new business processes for lasting results


Contact us to request more information about
TDP’s Strategic Sales program.