This is a scaled-back version of our Strategic Sales Program for smaller agencies and startups that need help building a new business foundation. With this highly-customized program, TDP provides the tools and expertise for you to implement in your sales efforts. Our agency New Business Strategy Workshop gives your small agency access to the same new business expertise trusted by the most respected agencies in the industry.
We help you develop a clear, consistent, and compelling positioning statement, serving as an objective sounding board. Taking a “tough love” approach, we’ll tell you when your goals and positioning are more aspirational than realistic. Then, we’ll help you differentiate yourself from all the other agencies.
TDP will help develop the backbone of your new business program, including target personas, ideal targets, prospect profiles, questioning strategy, new business messaging, and processes. We will show you how to approach and structure a successful new business meeting. Our team will give you everything you need to hit the ground running. Then, you will do the outreach to generate interest and start conversations with your prospects.
Your program will be uniquely designed to meet your new business goals and may emphasize certain outcomes over others. Typical outcomes include: